Istituto Marangoni
Immersive Story Experience
The immersive experience of Istituto Marangoni takes new students on a journey through various portals of information, allowing them to explore the story of the institution. This experience serves as a helpful guide, assisting students in gaining a better understanding of the different career paths available to them and helping them determine which path aligns best with their interests and aspirations.
Agency
SHAA
Date
June 2021
Read
5 minutes
Chalenge
The challenge we faced was to skillfully convey the story of Istituto Marangoni in an engaging way, utilizing various avenues of exploration. This included showcasing potential careers, study paths, and historical information about the university. Our ultimate objective was to captivate the attention of potential “customer” and in that case it meant either the students or their parents, inspiring them to select Istituto Marangoni as their preferred university for their future endeavors.
Story telling
To comprehensively portray the story of Istituto Marangoni, we divided the experience into four distinct verticals. It begins with discovering the institute’s DNA & Mission to uncover its rich history. Next, you can explore the global campuses and their unique characteristics. Then, you can delve into the diverse study paths available for your consideration. Finally, the experience culminates in showcasing the exciting career opportunities that studying at Istituto Marangoni can unlock based on your chosen study path.
Each section of the design was intentionally crafted with a minimal and simplistic approach, ensuring approachability and ease of understanding for all users, including the parents of the targeted students, who may belong to older age groups.
DNA & Mission
A dedicated section of discovery around the history, values, mission, and essence of Istituto Marangoni.
Campus Locations
An interactive map to help users discover and learn about Istituto Marangoni’s different campus locations.
Study Path
A gamified multiple-choice experience that tailors a personalized study path based on your responses.
Career Opportunities
An exploration of the diverse career possibilities awaiting you after graduating from Istituto Marangoni.
Language translations
To effectively engage prospective students globally, the experience has been translated into 10 different languages, ensuring that the design seamlessly adapts to each language for optimal accessibility and user experience.
One of Four vertical flows
In order to maintain a concise and non-repetitive project showcase, I decided to focus on demonstrating one of the four distinct vertical flows that effectively showcases the experience’s functionality and seamless flow.
Start screen
The experience commences with an elegant and minimalist design approach, showcasing the rebranded logo. A compelling call-to-action entices you to embark on the journey.
Video introduction
Upon entering the experience, you are greeted by an engaging introductory video that presents overlay call-to-actions, allowing you to immediately navigate to the dedicated sections you wish to explore or opt to skip the video and proceed to the homepage.
Homepage menu
The intentionally designed homepage functions as a comprehensive mega-menu, streamlining navigation and enabling seamless exploration of the four verticals of discovery, changing the experience’s language and following any of the institute’s social accounts.
Career vertical flow
After selecting your chosen focus area, such as career opportunities, you are directed to an introductory page that provides general information about the subject. From there, you are encouraged to watch a detailed video that dives deeper into the topic.
Video montage + CTA
The video montage serves to delve deeper into the subject, providing an in-depth exploration of the topic. While watching the video, call-to-actions appear synchronously, offering opportunities to gather more detailed information about specific aspects within the chosen focus area.
Overlay panel
When you interact with a call-to-action, an overlay panel will appear, showcasing a gallery of images and providing informative text relevant to the subject you selected. At any time, you have the option to close the panel and resume watching the video.
End screen
Once the video concludes, you will be directed to the end screen, where you will find three distinct options to proceed. The options presented on the end screen will be specifically tailored to the topic you selected as your focus point from the menu.
